ASDA'A Burson-Marsteller CEO elected member of Global Governing Board of IPRA
Dubai, UAE; July 21, 2011: The International Public Relations Association (IPRA), the world’s most influential professional association for senior international public relations executives, has constituted its new global governing body comprising members from six different regions including West Asia, Asia & Oceania, Africa, Europe, North America and South America.

Sunil John, Chief Executive Officer of ASDA’A Burson-Marsteller, a WPP company and part of the MENACOM (Middle East and North Africa Communications) Group, has been elected as one of the two members representing the West Asia region in IPRA’s new global governing body.

Along with Zehra Gungor, founder and managing director of STAGE Communications in Turkey, John will represent the PR industry of the region, highlighting the opportunities and challenges faced by the sector to a global audience.

John said: “The public relations industry in the Middle East and wider West Asia is witnessing unprecedented shifts led by the epochal socio-political changes sweeping the region. The prominence given to West Asia by IPRA underlines the global attention for public relations services in the region. The election to the governing body of IPRA serves as an opportunity to highlight the true dynamics of the region’s PR industry and share industry best practices with international professionals.”

The new IPRA governing body, will be led by Richard Linning of UK as President for 2011; Johanna McDowell of South Africa as President-elect for 2012; Elizabeth Ananto of Indonesia (President 2010) and Nigel Chism of UK (Treasurer).  The other members of the board are Mike Okereke (Nigeria), Loula Zaklama (Egypt) – Africa region; Ajit Pathak (India) - Asia & Oceania; Alexandre Cordeiro (Portugal), Bart de Vries (Netherlands), Christophe Ginisty (France) and Philip Sheppard (Belgium) – Europe; Jim McQueeny - North America; and Amybel Sanchez de Walther (Peru) - South America.

The first formal meeting of the new governing body will be held on October 22 in Istanbul, Turkey, in conjunction with the IPRA Golden World Awards gala.