Asda B-M was a long-time member of the British Association for Counselling and Psychotherapy. They were looking for some new advice on how to improve their business in the face of declining sales.
Asda B-M used a public relations consultation from Aviva PR to help raise their brand image as well as improve their sales figures by providing better customer service and improving product range.
In order to get this PR service, Asda B-M signed up for a free consultation for six months which consisted of three phone calls and one in-person meeting at ASDA’s headquarters in Leeds, UK.
Asda B-M, a U.K. supermarket, recently decided to hire a public relations consultancy firm after a survey revealed that 72% of the British public was unaware that Asda is one of the fastest growing supermarket chains in the United Kingdom.
The company explained that they wanted to be proactive in coming up with solutions and solutions that will attract more customers in their stores. The marketing team also wanted to improve customer knowledge about the products they sell and their nutritional benefits.
Asda has used this opportunity as an opportunity to educate the general public on how they can compliment their lifestyle by shopping at a supermarket such as Asda B-M.
A public relations consultant is used by a company to improve its image. The consultant will help the company with handling press releases and other aspects of PR communication.
ASDA B-M are members of the public and retailer group, which has a reputation for being difficult for journalists to get information from. ASDA B-M have just been appointed as the UK marketing partner for US based retail giant Amazon.
ASDA B-M have just signed up for a public relations consultation with a PR consultancy in order to change their image from “difficult” to “accessible”.
ASDA B-M, the world’s largest food retailer, has signed up for a public relations consultation.
The company wants help in connecting with new customers and improving their brand image. They believe that public relations (PR) will allow them to do this. ASDA B-M is looking for a PR consultancy that can help them create a clear media strategy and provide strategic advice on how to get coverage from the media.
ASDA B-M sees PR as an asset for their business as it can help them raise awareness about their brand, increase customer loyalty and engage stakeholders such as suppliers and other stakeholders.
ASDA B-M, a UK supermarket with more than 2300 stores, has signed up for a public relations consultation. The supermarket faced the current political and media opinion that the high number of shops in some areas is bad for the local economy.
ASDA B-M is intending to use this consultation to improve their existing business. They want to be able to tell their story, which will in turn help them better position themselves in the marketplace. As part of its strategy on how they would like to improve, they are also looking into how they would like brands and retailers to work with them in future.
As ASDA B-M seeks help from companies such as PR consultants, it means that customer service has become more important than ever before for supermarkets and companies alike.
ASDA B-M was an advertising agency that has shut down. It is now rebranded as Artisan Services D-A-S.
The ASDA B-M story is a reminder to all agencies that the public relations industry is not immune to sudden changes in the economy. The firm’s future may have looked bleak, but it had one thing going for it – a passionate team of advocates who were left fighting for their jobs under a new name.
ASDA B-M has been consistently ranked as one of Ireland’s top 100 companies, so there was no reason why they would give up when they did. They saw this as an opportunity to start anew and take on a new design and branding strategy after being bought by Artisan Services D-A-S in 2016.