ASDA'A is Campaign Middle East's PR Agency of the Year
Benchmark award earned for raising Public Relations industry standards and delivering service excellence

Dubai, February 01, 2006: ASDA’A, the Middle East’s premier and fastest growing PR consultancy, was declared ‘PR Agency of the Year’ at the prestigious Campaign Middle East Awards 2005, held here yesterday. The award recognises innovative and effective work for clients and its contribution to improving industry standards in 2005. ASDA’A also won a second award in the ‘PR Event of the Year’ category.

Campaign Middle East launched its inaugural regional awards in 2005 which witnessed an overwhelming response from the marketing and communications industry. A total of 650 entries were received in 14 categories and adjudicated upon by a panel of 40 international and regional experts led by Jan Zijderveld, Chairman, Unilever Middle East.

According to Campaign Middle East, “ASDA’A can legitimately claim to be one of the biggest Public Relations agencies in the region. It organises itself into practice teams based on specific business areas including finance, technology, corporate, marketing, public affairs and healthcare. 2005 saw it win 37 new pieces of business and grow revenues by 46 per cent.”

The second award in the ‘PR Event of the Year’ category was won by ASDA’A for the regional launch of the world’s first intelligent shoe from Adidas.

Sunil John, Managing Director, ASDA’A Public Relations, said: “Our developing business model combined a strategic consultancy based in Dubai with strong in-country teams across the Gulf, Levant and North Africa. This allows our clients to make a direct link between their investment in our services and the achievement of business goals.

“Our commercial success and recognition is a direct result of the gold standard work that our people have delivered for a wide range of sectors and brands. We accept this benchmark award as a testament to the dedication and efforts of our people.

“Winning the award has placed a key responsibility on ASDA’A to be seen as the driving force for improved industry standards. Our clients also expect us to maintain the high levels of service that they now regard as the norm. The market here is maturing quickly, and we realize that we cannot rest on our laurels. ASDA’A will continue raising its own performance levels to exceed what clients could expect from the region’s best PR consultancy,” concluded John.