ASDA'A lands 'gold standard' ENOC account
Dubai, October 19, 2005: Dubai Government owned diversified energy group Emirates National Oil Company (ENOC), and its subsidiary Emirates Petroleum Products Company (EPPCO), has appointed ASDA’A Public Relations to spearhead its communications strategy for the Middle East and the Far East.

ASDA’A, the region's leading public relations consultancy, will provide the ENOC Group with a full range of media and communications services. Mr. Khalid Hadi, Group Brand Manager, ENOC, said: “The group is determined to consolidate its position as a brand leader across the various markets in which it has a presence. ASDA’A has a crucial role to play in maintaining and increasing the strength of the brand throughout the region.

“The service stations and convenience stores, ENOC Lubes, Tasjeel, Emirates GAS, ENOC Singapore, Horizon Terminals Ltd, ENOC Aviation and other divisions in the group are leaders in their field. ENOC’s strategy is to build on these successes and we see ASDA’A’s involvement as a means of helping us achieve our goals.

“In the competitive marketplace in which ENOC operates it is essential to have the right partners. I believe ASDA’A will help to sharpen our competitive edge”, Mr. Khalid Hadi added

Mr. Sunil John, Managing Director of ASDA’A Public Relations, said: “ENOC plays a pivotal role in the local and regional economy. It is one of the country’s ‘gold standard’ corporations and we are privileged to be associated with it.

“Our rich experience in handling national corporations that are the regional sector leaders – such as Etisalat and Emaar Properties – is an asset ENOC can draw on and which will help its push to establish the brand internationally.”