ASDA'A tie-up with Sky Advertising opens gateway to Palestine
Demand from clients the catalyst for agreement with Palestine’s leading integrated communications firm
Dubai, June 4, 2005: ASDA’A Public Relations, the region’s leading communications consultancy, today announced it had signed a groundbreaking partnership agreement with Sky Advertising, a full service Palestinian communications company based in Ramallah.

The ASDA’A – Sky partnership will immediately offer consultancy services in Palestine with a focus on Public Affairs, Corporate Communications, and specialist investment promotion programmes.

Sky Advertising’s strength is its key personnel’s first hand knowledge and experience of every component of the fast growing Palestinian marketplace, including the people, culture and subtleties of business and communications. Established in 1996, Sky’s portfolio of services includes advertising, public relations, media buying, event management, direct marketing, outdoor and promotions.

Announcing the partnership, Sunil John, Managing Director – Middle East, ASDA’A Public Relations, said: “The positive events that are taking place in the region encouraged us to seek a direct presence in Palestine. We were also influenced by the needs of our clients who plan to enter the Palestinian market. We see in Sky Advertising a dynamic and growth-oriented company that would go the extra mile to meet clients’ expectations.”

Tareq M. Abbas, General Manager, Sky Advertising, sees the new partnership as a big step forward for the firm. He said: “We welcome ASDA’A’s decision to lead the way for others and participate in developing the communications sector in Palestine.

“Sky will represent ASDA’A’s clients in Palestine. ASDA’A, in turn, will provide support to help communicate the messages of Palestinian institutions and companies to a wider audience in the Arab world.”

John added: “We are committed to developing the region’s communications industry and we intend to transfer our knowledge, expertise and best practices to Sky to help it service the market in Palestine.”