Survey Results ASDA'A signs partnership deal with Edelman, the world's largest independent PR firm
Dubai, March 29, 2004: ASDA’A public relations consultancy, the region’s premier PR firm, signed today a partnership deal with the world’s largest independent PR firm, Edelman. David Brain, President and CEO, Europe, Edelman and Sunil John, Managing Director, ASDA’A Public Relations signed here today the exclusive affiliation agreement which covers the Middle East and North Africa, on the occasion of the launch of the ASDA’A Speak Up annual communications forum.

Speaking at a press conference in Dubai, Joseph Ghossoub, CEO of The Holding Group (THG), which owns ASDA’A, said: “We are extremely proud to team up with the world’s largest independent PR consultancy and as the region’s leading PR firm, we believe that the strength of our union is powerful. We are combining the best international PR expertise with the best understanding of the nature of the Middle East market. We are forging an exciting new dimension in the region’s public relations industry.”

The Middle East is an important and rapidly developing region and one where we want to be able to provide clients with comprehensive coverage,” said Brain of Edelman. “We are extremely excited to be partnering with the most comprehensive and accomplished network in the Middle East. This affiliation will allow us to provide tangible value to our clients by being able to address global issues locally. ASDA’A is simply the best operation in the Middle East.”

John noted that the region still faces significant communication challenges but is increasingly seeking an international approach to communications. “As the world wakes up to the importance of the region and its development, so the region has actively acknowledged the need to communicate effectively way beyond local markets. There is a huge synergy between our two organizations and we very much look forward to working closely with our new professional partners.”

Edelman was founded in 1952, has over 1,800 employees in 39 offices worldwide and over $214 million in revenues in year ending July 2003. The firm’s network includes four specialty firms – Blue (advertising), First&42nd (management consulting), StrategyOne (research) and BioScience Communications (medical education and publishing), offering clients a comprehensive spectrum of communications.

With ten wholly owned offices across the Middle East and 90 experienced PR professionals, ASDA’A Public Relations is the region’s leading PR firm offering a complete range of PR services from perception management, change management and issues and crisis communications.

Specialised practice teams in corporate affairs, consumer marketing, healthcare, IT/ Telecom and public affairs manage a growing portfolio of local, regional and multinational clients, including UAE federal government institutions, Jordan Tourism Board, Dubai Department of Economic Development, EMAAR Properties, Dubai Islamic Bank, General Electric, Microsoft, MTC Vodafone, Samsung Electronics, Hilton, Wipro Infotech and the World Economic Forum.

ASDA’A is committed to developing the PR industry in the region. Its annual communications forum being held today, Speak Up, addresses the theme of Talking to the World: The Middle East Communications Challenge. The event will unite leaders from the government sector, the media, the business community and the communications industry and will provide a platform for a regular annual event.