ASDA'A Wins 'PR Consultancy of the Year 2003' Award from Visa International
Dubai, March 22, 2004: ASDA’A, the Middle East’s leading public relations consultancy, has proved that Middle East standards match those of Europe, by receiving international recognition from Visa International for their performance in 2003.

Beating numerous public relations agencies from 92 countries across the Central and Eastern Europe, Middle East and Africa (CEMEA) region, ASDA’A Public Relations was presented with the prestigious “Consultancy of the Year Award 2003” by Visa International at their Annual PR Agency Conference held recently in Dubai.

“Visa greatly values the contribution that ASDA’A brings to all communication issues in this highly demanding region,” stated Kamran Siddiqi, General Manager for Visa International Middle East. “We view them as an integral component within our team and an important member of the corporate and marketing structure.”

Responsible for the corporate and marketing communications of Visa International across the six-nation Gulf Cooperation Council, Jordan and Lebanon, ASDA’A received the award for displaying outstanding results, creativity and delivery on strategic objectives set by Visa. The Agency was presented with a commemoratory plaque by Dr. Jeremy Reynolds, Head of Corporate Communications, Visa CEMEA.

“It is a great honour to have been chosen as the Consultancy of the Year by Visa International,” said Sunil John, Managing Director, Middle East of ASDA’A. “As one of the world’s most recognised brands, Visa International demands high standards of service and professionalism and we are proud to have achieved these levels.”

“This award further supports our position as the leading public relations consultancy in the region. Our growing corporate and finance portfolio prides itself in offering quality strategic consultancy to our client base and this award stands testimony to the dedication and commitment we provide our clients,” John added.

ASDA’A Public Relations has established a dedicated independent corporate and finance practice to cater to the burgeoning industry in the region. The practice's client list boasts prominent local and international financial institutions including World Economic Forum, Islamic Development Bank, UAE Ministry of Finance & Industry, Dubai Department of Economic Development, Dubai Islamic Bank, Dubai Bank, AMLAK Finance, Abraaj Capital, Travelex and Visa International.

Besides the corporate and finance practice, ASDA'A also runs full-fledged practices in consumer marketing, healthcare, technology and public affairs.

“With 10 wholly-owned offices across the region in Dubai, Abu Dhabi, Jeddah, Riyadh, Kuwait, Bahrain, Beirut, Amman, Cairo and Casablanca, we plan to further consolidate our network across the Middle East & North Africa and develop the most ideas driven communications consultancy in the Middle East,” John concluded.