ASDA'A BM's Arab Youth Survey wins In2 SABRE 'Thought Leadership in PR' Award for record third year running
Leading Dubai-based public relations agency recognised for corporate leadership across Middle East
Dubai, UAE, December 14, 2016: ASDA’A Burson-Marsteller has been announced as the “Media & Marketing Company of the Year” at the annual Arabian Business Achievement Awards, which were held in Dubai recently.
The Agency’s Founder and Chief Executive Officer, Sunil John, picked up the award during a gala dinner at the Armani Hotel Dubai, where the United Kingdom’s former Chancellor of the Exchequer, George Osborne, gave a keynote speech.
Selected by an independent panel of judges, the award recognises ASDA’A Burson-Marsteller’s strong track record. During the last 12 months, the Agency has developed strategic campaigns for governments in the UAE, Saudi Arabia, Kuwait and Egypt, as well as for a roster of local and multinational blue-chip clients, including Emaar, Etisalat, Emirates NBD, Qatar Airways, GE, Ford and Nestlé.
The Agency is also behind the Arab Youth Survey, one of the most widely cited pieces of public opinion research on the region by media throughout the world. ASDA’A Burson-Marsteller employs 160 professionals across 11 wholly owned offices throughout the Middle East.
The Arabian Business Achievement Awards seek to recognise and reward outstanding corporate leadership across a range of sectors, with nominations being drawn from across the Gulf and wider Middle East region. For more than a decade, the awards have been one of the most prestigious events in the region, and has traditionally seen participation from some of the biggest names in business and politics, both regionally and internationally.
“The Media & Marketing category covers a significant range of sectors in the Middle East, which makes us all the more honoured to have won this award,” said Sunil John, Founder and CEO of ASDA’A Burson-Marsteller.
The award caps a stellar year for ASDA’A Burson-Marsteller, which also won the Public Relations Agency of the Year in the Middle East and Africa for the sixth year running at this year’s International Business Awards, as well as collecting a coveted SABRE In2 Award EMEA for Thought Leadership in PR for its work on the Arab Youth Survey.
At the end of November, Sunil John was presented with the Chairman’s Award at the Middle East PR Awards 2016. ASDA’A Burson-Marsteller also picked up a MEPRA Gold award in the Corporate Reputation category for its work on the Arab Youth Survey, as well as two Silver Awards for its work with GEMS Education and Emirates Islamic Bank.
Note to Editors
About ASDA’A Burson-Marsteller:
Established in 2000, ASDA’A Burson-Marsteller is the region’s leading public relations consultancy, with 11 fully-owned offices and 7 affiliates across the Middle East and North Africa. The agency provides services to governments, multinational businesses and regional corporate clients and institutions, operating five specialist communications practices and two subsidiary firms - Proof Integrated Communications, offering digital marketing services, and PSB Middle East for research projects. ASDA’A Burson-Marsteller is part of the global Burson-Marsteller network and a WPP company. asdaabm.com
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