ASDA'A Burson-Marsteller wins 'Middle East Consultancy of the Year' at Gold Standard Awards
- 2016 ASDA’A Burson-Marsteller Arab Youth Survey also finds more than a third of young Arabs intend to start own business in next five years
- Young Arabs say governments can do more to encourage lending, provide training and cut red tape
Dubai; UAE. 24 May, 2016: Young Arabs are increasingly positive about entrepreneurship with more than half believing members of this generation are more likely to start a business than the previous one.
The key finding from the Eighth Annual ASDA’A Burson-Marsteller Arab Youth Survey was unveiled by Sunil John, the founder and CEO of ASDA’A Burson-Marsteller and a panelist at the multi-stakeholder panel on Addressing Youth Unemployment at the Ta’atheer MENA Social Impact and CSR Forum, held in Dubai on May 22-23.
The Survey revealed that when asked “do you feel people in this generation are more likely to start a business than in previous generations,” 54 per cent agreed, with youth in the GCC most enthusiastic at 62 per cent, compared to 54 per cent of North African youth and 44 per cent of youth in the Levant.
In a separate response, the survey found that 36 per cent of young Arabs said they themselves intend to start their own business in the next five years – 37 percent of youth in the GCC, 39 percent in North Africa and 31 per cent in the Levant.
For the 2016 survey, international polling firm Penn Schoen Berland (PSB) conducted 3,500 face-to-face interviews with exclusively Arab national men and women aged 18-24 in the six Gulf Cooperation Council (GCC) countries of the UAE, Saudi Arabia, Qatar, Kuwait, Oman and Bahrain; Iraq, Egypt, Jordan, Lebanon, Libya, Palestine, Tunisia, Morocco, Algeria and Yemen. The interviews were conducted in the period January 11 to February 22, 2016.
Real estate, technology and retail were the top three sectors in which Arab youth would like to start a new business venture. Real estate is the preferred choice for a start-up in the Gulf states, where 24 per cent of youth said they would opt to launch a property-related company, whereas technology was the top choice for would-be entrepreneurs in the Levant (15 per cent) and North Africa (18 per cent). Retail is the second most popular choice in Levant and North Africa for 15 per cent and 16 per cent of respondents respectively; however in the Gulf only 9 per cent would opt to start a retail operation.
Across the whole Middle East 34 per cent said they did not intend to launch their own business, while 30 per cent didn’t know. Lack of financial resources to start a business was cited as the main reason overall, by 20 per cent of young people, however in the GCC only 8 percent believed they lacked the means to go it alone, while in North Africa, 37 percent saw this as the biggest hurdle.
Young Arabs believe governments can do more to support young entrepreneurs, with 39 per cent saying that encouraging affordable lending should be made a priority; 25 per cent calling for education and training to be improved and made more available; and 19 per cent asking for government regulations and red tape to be cut.
“These findings suggest governments in the Middle East have an excellent opportunity to really help kick-start an entrepreneurial culture in the region,” said Sunil John. “With the Arab world needing to provide 80 to 100 million jobs by 2020, according to the World Bank, this represents a rich resource of largely untapped talent who can help drive the Arab world’s transformation to knowledge-based economies, and provide the opportunities of the future.”
Now in its eighth year, the ASDA’A Burson-Marsteller Arab Youth Survey has established itself as a key referral source for businesses and policymakers across the world.
In-depth results from the 8th Annual ASDA’A Burson-Marsteller Arab Youth Survey, including survey highlights and a white paper in Arabic and English, are available on www.arabyouthsurvey.com
Note to Editors:
About ASDA’A Burson-Marsteller:
Established in 2000, ASDA’A Burson-Marsteller is the region’s leading public relations consultancy, with 11 fully-owned offices and 10 affiliates across the Middle East and North Africa. A WPP company within the global Burson-Marsteller network, ASDA’A Burson-Marsteller is a member of the MENACOM Group. The agency provides services to governments, multinational businesses and regional corporate clients through its seven practices in the sectors of Technology, Finance, Healthcare, Energy & Environment as well as Consumer Marketing, Corporate Communications and Public Affairs. The firm’s services include reputation management, digital communications, media relation, media monitoring & analysis, design services and event management. asdaabm.com
About Penn Schoen Berland:
Penn Schoen Berland (PSB), a member of Young & Rubicam Group and the WPP Group, is a global research-based consultancy that specialises in messaging and communications strategy for blue-chip political, corporate and entertainment clients. PSB’s operations include over 200 consultants and a sophisticated in-house market research infrastructure with the capability to conduct work in over 90 countries. The company operates offices in Washington, D.C., New York, London, Seattle, Los Angeles, Dubai, Singapore, Delhi, Madrid and Denver, which are supported by an in-house fielding capability and are fully equipped to provide the complete creative solutions PSB client needs.psbresearch.com
For further information, please contact:
Sunil John/ Bashar Al Kadhi
T: 971 4 4507600