The region, has seen a rapid proliferation of healthcare providers making effective communications especially vital.  While the majority of the healthcare provision is managed by governments, who also enforce strict communications practices, private healthcare companies are growing rapidly to meet the burgeoning needs of citizens and expatriates.

The Healthcare Practice team helps clients navigate an increasingly competitive sector controlled by government health authorities. The Practice specialises in creating clear, concise and targeted communications strategies, making sure the right messages reach the targeted audiences such as physicians, pharmacists, government health authorities, insurance companies and consumers. 

The Practice works closely with a range of Key Opinion Leaders to bring credibility and effectiveness to programmes. It promotes the interests of both healthcare providers and patients, in part by educating these constituencies on developments in science and medicine, along with the regulatory environments in specific markets.