ASDA’A B-M leverages the expertise of Penn Schoen & Berland (PSB), part of WPP, and The Nielsen Company, a global information and media company, in delivering cutting-edge research. The strategic, action-oriented research undertaken by us is highlighted in the annual Arab Youth Survey.

Our research partnerships assist us in evaluating market trends, consumer insights and enable access to information in syndicated reports and provide specific country analysis that help create accurate and effective communications programmes.