Crisis and Issues Management
For multinationals doing business in the Middle East, there is always the possibility for messages to be misinterpreted by regional audiences—which can result in long-term damage to even the strongest brands. Similarly, local and regional companies can have similar issues on new requirements of corporate transparency. With its extensive history in the Middle East and its deep understanding of regional sensibilities, ASDA’A B-M helps companies avoid communications and operational issues.

Should a crisis arise, the ability to convey messages in a timely, transparent and accurate manner can rescue customer relationships and protect a corporation’s reputation. Through issues mapping, developing proactive response systems, position statements and media training, ASDA’A B-M introduces crisis preparedness plans well in advance, allowing clients to manage and mitigate damage during difficult situations.