6th Annual ASDA'A Burson-Marsteller Arab Youth Survey 2013/14
Young people across the Arab World are embracing modernity as digital technologies and media reshape behaviour, however it is the opinions and influences of family, friends and religion that still matter most to Arab Youth, according to the 6th Annual ASDA’A Burson-Marsteller Arab Youth Survey.
When asked whether they agreed with the statement, “Traditional values are outdated and belong in the past; I am keen to embrace modern values and beliefs,” 46 per cent of young people in the region were in agreement. Although the modernists remain a slight minority, this is the closest results have come to parity in the survey’s history, up from just 17 per cent in 2011.
This year saw 2012 and 2013’s high levels of optimism in the outcomes from the Arab Spring wane. Just over half (54 per cent) of respondents agree ‘a lot’ with the statement “Following the uprisings across the Arab world, I feel the Arab world is better off”, significantly down from 70 per cent in 2013 and 72 cent in 2012.
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