Values
The way we function internally and do business with clients, adheres to a set of core values including:
Transparency
Honesty
Confidentiality
Integrity
Excellence
Values are shaped by the times in which we live and are therefore ever evolving. They serve as an overall guideline with which we manage our company’s culture, as well as the reputations of our clients.

Transparency
We undertake to be transparent in all our professional contact with external stakeholders. When our work involves financial support to individuals and organisations for their role in events or initiatives that we organise, we will be transparent about the funding. Whenever we establish coalitions on behalf of clients to work on specific issues, we undertake to be transparent about the purpose of the coalition and principle founders.

Honesty
We undertake to be honest in all our professional dealings, including all external professional contact. We undertake to never knowingly spread false or misleading information and to take reasonable care to avoid doing so inadvertently. We also ask our clients to be honest with us and never to request that we compromise our principles or the law. We take every possible step to avoid conflicts of interest.

Confidentiality
We undertake not to disclose any confidential information provided to us in the course of our work for clients unless explicitly authorised to do so or required by governments or other legal authorities. We store and handle confidential information so as to ensure that only those who are working with the information have access to it.

Integrity
We work only for organisations that are prepared to uphold the values of transparency and honesty in the course of our work for them. We undertake to represent those clients only in ways consistent with the values of honesty and transparency in both what they do and in what we do for them. No employee of ASDA’A Burson-Marsteller will be required to work for a client whose activities are inconsistent with his/her conscience. We will consider our employees’ views in our decision to work for a particular client.

Excellence
We have passion for excellence and creativity. Our priority is to be relentlessly dedicated to an evidence-based approach to client service and achieving measurable business results. We are dedicated to thought leadership and to bringing new ideas, insights and a global perspective to our clients. We strive to provide customised and creative strategies for our clients to help them meet their business objectives. It is this spirit of creativity that challenges us all and leads to growth.