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Public relations is a hard skill to master. It requires skills of different types – from writing to analysis and from persuasion to digital marketing. In this article, we will try to define what public relations is, how it works and the skillsets needed for it. We will also talk Continue Reading

It is not always easy to find out the best way to reach out to your customer. It can be difficult to assess whether or not your audience will be receptive and how they would react. Public relations consultants also have a wide range of skills, but there are other Continue Reading

Asda B-M was a long-time member of the British Association for Counselling and Psychotherapy. They were looking for some new advice on how to improve their business in the face of declining sales. Asda B-M used a public relations consultation from Aviva PR to help raise their brand image as Continue Reading

ASDA B-M has built a reputation as the largest independent public relations consultancy in the UK. From their experience, there is no question that PR is an important part of any business strategy, but there are many other aspects that must be taken into account. The rise of social media Continue Reading

ASDA’A Burson-Marsteller is a public relations consultancy firm that has been involved in the Middle East for many decades. Since its launch in 1952, Burson-Marsteller has built a reputation of being one of the leading public relations firms in the region. In fact, they have more than 100 offices across Continue Reading